The Desperation Economy
I called Dad on Skype last night and we had a good talk, quite enjoyable really, and he seemed in a good mood. I told him about Doug’s new internet business, and about the lists of leads he’ll likely have to purchase, and Dad told me that such lists have been a commodity for many decades.
One buys such lists from those who have compiled them from information on who has purchased what and where. What you then do with this information is call up those people trying to sell them what you have because they have bought a related item. In short you become a bottom-feeding telemarketer, and pay for lists of contacts, hoping to make sales to those on the lists and make a profit on your cost of buying the lists.
And then there’s the fact that any list you buy for $500 or more will have 20 to 30 percent of it’s contacts no longer valid, and that you will spend a considerable amount of time tracking it’s use and updating it with regard to contact information (updated regularly), referral source, last date of contact, notes from recent conversations, and any other information you think will be pertinent.
To me this is a real loser business in the economy of today, and it’s all really about selling lists of leads, which is the only real profit in it and it’s not your profit either. Better to go into business developing and selling those leads than to be turned into a despicable telemarketer!
Even in this desperation economy there are two jobs I will not do. The first is assassin, and the second is telemarketer... though I might take the first job if the target is a telemarketer.
Doug is convinced that this business he’s into is legit, and listens to hours of webinars in which he learns nothing about the business while the speaker drones on and on with a pep talk filled with admonitions to get busy and stay positive. Doug doesn’t have the money to buy the lists of leads either, so I’m not sure where he’s going with this.
One question that occurs to me is how do you know that the person who sold you the list of leads has not also sold it to many others? If they have you are chasing your tail. You will be calling people and pestering them after others have already called them up and irritated them with sales pitches they have no interest in, or if they do they already bought the stuff from someone else.
Doug is already on the slippery slope to telemarketer status as he's already spamming everyone of his email contacts with his business, which is going nowhere fast. I'm sure that next he himself will be telemarketed by those seeking to sell him lists of people to spam and telemarket. Doug does not yet realize that he's been recruited into the great circle of telemarketing.
Such a business seems to me like a pretty good way to throw your money away and waste your time while annoying lots of people. It’s just another of the myriad scam businesses out there in the desperation economy.
Last edited by Amy; 06-28-2011 at 09:14 AM.
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Re: The Desperation Economy
The pyramid schemes- er, I mean "multi-level marketing" schemes seem to be recession-proof. More unemployed = more desperate suckers who feel this "new internet business" is their best hope.
If I had no scruples, I'd start one (or a religion) to take advantage of these desperate fools. But I'm nonetheless limited by my empathy for the desperate. I myself had been laid off a few months ago- while I managed to find a new job quickly enough, there are plenty of people who have poured their lives into careers that no longer have any further demand in today's economy.